The Rooted Deep™ Tee is a tribute to the people, places, and values that shaped us long before we knew their importance. Inspired by the resilience of the Texas prickly pear, this design represents strength, perseverance, and staying grounded no matter where life takes you.
The back graphic features a bold Hick® logo above a vibrant prickly pear cactus standing strong beneath a desert moon. Paired with the statement "Rural By Birth" and the message "Rooted Deep," this artwork symbolizes the connection to family, faith, hard work, and rural traditions that continue to define who we are.
The front chest features our signature RBB logo, representing the Rural By Birth community, while the sleeve is finished with the iconic Hick Armadillo™ brand mark—our symbol of grit, independence, and life beyond the city limits.
Whether you still live on the same dirt road you grew up on or have carried those values somewhere new, this shirt is a reminder that your roots never leave you.
Front Graphic:
RBB
Texas
Est. 2025
Back Graphic:
HICK®
Prickly Pear Cactus Graphic
Rural By Birth
Rooted Deep
Est. 2025
Sleeve Detail:
Signature Hick Armadillo™
• Premium soft-washed tee
• RBB front chest logo
• Large Rooted Deep™ back graphic
• Signature armadillo sleeve detail
• Vintage-inspired distressed artwork
• Relaxed everyday fit
• Designed in Texas
