Hick™ Armadillo Pop. 987 Hat

The Hick™ Armadillo Pop. 987 Hat is a tribute to the small towns that raised us and the rural roots that shaped us.

Featuring a bold Hick™ logo embroidered above the signature Armadillo™ graphic and the simple but meaningful Pop. 987 detail, this hat celebrates a way of life that's becoming harder to find but impossible to forget.

If you know, you know.

Pop. 987 isn't just a number.

It's a reminder of the one-stoplight towns, gravel roads, water towers, local diners, Friday night football games, and neighbors who knew your name.

It's the places where people still wave.

Where kids stay outside until dark.

Where hard work, community, and common sense still matter.

The Armadillo™ represents the spirit of rural America—tough, resilient, independent, and always finding its way down the backroads.

Whether your hometown had 987 people, 500 people, or no stoplight at all, this hat is for anyone proud of where they come from.

Simple.

Authentic.

Built for the backroads.

HICK™

POP. 987

RURAL BY BIRTH™

COUNTRY TO THE CORE™