Rural Standard Tee

Not every trend deserves to be followed.

Some standards are worth keeping.

The Rural Standard Tee was created for those who still believe in hard work, keeping your word, respecting your neighbors, and taking pride in where you come from. Featuring our signature armadillo mark and the phrase Country to the Core, this design represents the values that have defined rural America for generations.

Clean, timeless, and built to be worn anywhere, the Rural Standard Tee isn't about making a statement to the world. It's about representing the standards you already live by.

Whether you're headed down a dirt road, working the ranch, grabbing coffee in town, or spending the evening around a campfire, this shirt serves as a reminder that some things never go out of style.

The Rural Standard

• Work Hard
• Stay Humble
• Keep Your Word
• Respect Your Roots
• Take the Long Way Home

Because country isn't where you live.

It's who you are.

RURAL STANDARD
Country to the Core
HICK Rural By Birth

• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz./yd.² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping
• Blank product sourced from Nicaragua, Mexico, Honduras, or the US

Disclaimer: The fabric is slightly sheer and may appear see-through, especially in lighter colors or under certain lighting conditions.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Size guide